All These Celebrities Have Their Own Cannabis Brand

With the popularity of cannabis on the rise, many well-known celebrities have decided to get involved. From rap superstars to Hollywood actors, a wide range of high profile personalities are jumping on the cannabis train and launching their own brands.

Cannabis branding has gained significant traction in recent years as marijuana legality continues to spread throughout the United States. As of 2020, celebrities have become key players within this industry, helping to legitimize cannabis by associating their names with specific brands and products. From recording artists such as Snoop Dogg and Wiz Khalifa, who have launched strains under their own names, to athletes like former UFC champion Robbie Lawler, who recently announced his partnership with the popular THC-infused energy drink MatchiXO, celebrities are cashing in on cannabis branding with huge success. For many of these stars, it’s not just about making money anymore – it’s about asserting themselves as true businesspeople. By building successful brands around their name and affiliations within the cannabis industry, they can strengthen their marketability both inside and outside of the space.

Snoop Dogg

Snoop and Wiz Khalifa’s cannabis products are two of the best-known celebrity brands. These artists have been able to capitalize on their fame and influence in the music industry, leveraging their brand recognition and fan base to promote their own lines of marijuana products. Both Snoop Dogg and Wiz Khalifa have released a variety of strains under respective names which range from indica-dominant hybrids to potent sativa varieties. In addition to developing their own strains, both artists have also launched additional merchandise and accessories related to cannabis culture such as t-shirts, pipes, rolling papers, etc.

Robbie Lawler

Robbie Lawler is another prominent figure who has dipped his toes into the world of cannabis branding. The former UFC champion recently announced his involvement with MatchiXO, a popular THC-infused energy drink. By endorsing this product, Lawler aims to offer an energizing and healthy alternative to other edibles on the market today. He has also become a vocal advocate for responsible marijuana use, making it clear that although he stands behind MatchiXO’s product line, he still promotes safe consumption of cannabis products at all times.

Jay Z

Jay Z is another high-profile celebrity that has recently entered the world of cannabis branding. The hip hop mogul announced his partnership with Caliva, a California-based cannabis provider and distributor, in 2019. In addition to investing in the company, Jay Z also serves as Chief Brand Strategist for the brand, playing an active role in shaping the future of the company’s product development and marketing strategies. Through this venture, he stands to gain both financial compensation as well as additional credibility within the cannabis industry.

Martha Stewart

Martha Stewart has also joined the wave of celebrity cannabis advocates in recent years with her involvement in Canopy Growth, a leading Canadian cannabis producer. The domestic diva serves as an advisor for the company and even collaborated on two CBD oil-infused products, one of which is specifically designed to address pet health concerns. By leveraging this opportunity, Stewart stands to gain from both financial compensation as well as increased public awareness regarding the potential benefits of marijuana consumption.

Willie Nelson

No list of celebrity cannabis brands would be complete without mentioning the legendary Willie Nelson. The country music star recently launched his own line of marijuana products through Willie’s Reserve, a California-based company that specializes in producing high quality strains and edibles. Like many other celebrities, Nelson has also become an advocate for responsible marijuana use, emphasizing the importance of consumers being aware of their limits when it comes to consuming THC-infused products.

Cheech and Chong

The iconic comedy duo, Cheech and Chong, have also entered the world of cannabis branding with their own line of bongs and other cannabis consumption gear.  Unlike many of the other celebrity brands in this list, Cheech and Chong’s brand focuses more on providing consumers with a fun and unique way to enjoy their marijuana products. The comical twosome also partners up with other cannabis companies to help promote their respective product lines.

Seth Rogan

Canadian actor, Seth Rogan has also become an active voice in the cannabis industry. He serves as a co-founder of Houseplant, a Canadian company that specializes in producing premium marijuana strains and edibles. Along with investing his own money into the business, Rogan is also directly involved in product development and marketing strategies. Through this venture, he stands to gain both financial compensation as well as increased public awareness regarding the potential benefits of marijuana consumption.

All these celebrities have made their mark on the growing cannabis industry by investing their time and money into various brands and products. By leveraging their fame and influence, they are able to bring additional attention to the subject of marijuana legalization while also potentially gaining financially from their respective brand investments.

What types of products are being offered by celebrity-branded cannabis companies?

Celebrity-branded cannabis companies are bringing innovation to the marijuana industry across the country. Through cross-promotional power and quality product lines, these companies offer a range of items designed to appeal to health-conscious consumers. Products include pre-rolled joints, vape cartridges and edibles made using premium indica, sativa and hybrid varieties. Consumers can also find cannabis flower, carefully sourced from local farms, as well as premium concentrates such as waxes and oils that offer a more powerful experience. Many celebrity brands provide strain information along with lab analyses indicating potency levels, so customers know exactly what they’re getting when they purchase their products. These companies are also mindful of the environment and conscious of their impact on the industry, often choosing sustainable packaging options like biodegradable paper bags or compostable wooden boxes. Through boutiques in some states and e-commerce websites in others, these brands are helping to make it easier for cannabis users to access high quality products backed by celebrity endorsement.  This is sure to be an incredible asset as the burgeoning marijuana industry continues to evolve.​

How well is the cannabis industry doing, and will celebrity involvement help or hurt its growth potential?

The cannabis industry has seen tremendous growth over the last few years, and is continuing to expand thanks to increasingly positive public opinion and support from local lawmakers. You can now just visit an online weed dispensary and order anything you want. This explosive industry has attracted celebrity interest as well, with big-name investors and product endorsers getting involved to capitalize on growing demand. However, it’s unclear whether this association will help or hurt the cannabis industry in the long run. While celebrity involvement may draw more investors into the sector, celebrities can also be unpredictable; if they start making controversial remarks or change their stance on marijuana use, it could cause anxiety – and lost profits – down the line. To ensure that growth potential remains strong, companies need to be mindful of any potential negative impacts associated with famous faces endorsing their brands or products. As long as they do that, they should be well-positioned to take full advantage of this burgeoning market opportunity.

Summing It Up

Celebrities getting into the cannabis industry is a good thing. It legitimizes the industry and will help it grow. There are risks associated with celebrity branding in any industry, but they can be minimized or avoided altogether if proper precautions are taken. if you want any information on cannabis flowers, you can always contact us. We have the highest-quality strains and the best brands across the world, ready for you.